This course introduces the student to the major segments of the Sports and Entertainment Industry and the social and economic impact it has on the local, state, national, and global economies. The products and services offered to consumers and the impact of marketing on these products and services are examined. Units include: Business Fundamentals, Product Mix, Product Knowledge, Product/Service Management, Business Regulations, Interpersonal Skills, Selling, Marketing Information Management, Economics, Distribution, Pricing, Advertising, Publicity/Public Relations, Sales Promotion, Business Risks, and Organization.
Syllabus: Introduction to Sports and Entertainment Marketing
GPS Standards and GA DOE Standards: Introduction to Sports and Entertainment Marketing
Curriculum Calendar (updated as needed) linked HERE
Benchmark 1 Study Guide click sem_fall_benchmark_review_1_201718-2.pdf
Benchmark 1 Quizlet click quizlet.com/_3ozt28