This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Topical units include: Marketing- Information Management, Selling, Publicity/Public Relations, Sales Promotion, Management of Promotion, Product Mix, Pricing, Positioning, and Marketing Planning.
The End Of Pathway Assessment for year 3 students will count for Benchmark 2. It will not be able to be replaced with the final benchmark.
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Syllabus: Advanced Sports and Entertainment Marketing
GPS Standards and GA DOE Standards: Advanced Sports and Entertainment Marketing Curriculum Calendar (updated as needed) linked HERE EOPA Review 1 HERE Kahoot 1 HERE Kahoot 2 HERE Kahoot 3 HERE Kahoot 4 HERE Kahoot 5 HERE Kahoot 6 HERE Kahoot 7 HERE Kahoot 8 HERE Kahoot 9 HERE Week of 1/21
Monday--NO SCHOOL (MLK Jr) Tuesday--Ethics in Advertising
Week of 1/28 Monday--Ethics in Super Bowl Ads [on google classroom] Tuesday--SNOW DAY WednesdayEthics in Super Bowl Ads [on google classroom]
Friday--
Week of 2/4 Monday- Super Bowl Assignment [On Google Classroom] Tuesday--
Friday--
Week of 2/11 Monday-- Benchmark Review Tuesday--Benchmark Review Wednesday--Benchmark Thursday--Super Bowl Presentations Friday--Michael Vick Documentary Week of 2/18 WINTER BREAK Week of 2/25 Monday--Oscar PPT Tuesday--Oscar PPT + Start Presentations Wednesday-- Presentations Thursday--NIKE Analysis+ Start Facebook Project Friday-- Current Events + Facebook Project Week of 3/4 Monday-- Facebook + Case Study #1 Tuesday--Case Study #1 Wednesday--Case Study #1 Thursday--EOPA Friday--State Basketball Week of 3/11 Monday-- EOPA Packet Tuesday--Global Advertising Notes + Global Campaign Wednesday-- Global Campaign Thursday--Present Global Campaign Friday--EOPA Review |